Core concepts

In order to best use Falcon, it is recommended to first understand the core data model and lifecycle of a Perk Program.

What you will learn on this page

• Entities within a Perk Program
• Relationships between entities

Entities

The following are the core entities within a Perk Program

Perk

Perks are deals on either physical or digital services that can be redeemed by a customer. They typically take the form; extended free trials, discounts, credits, or other benefits.

Perk Publisher

An e-commerce store that offers Perks to their customers.

Perk Advertiser

An advertiser that is partnering with falcon to drive distribution of their offers.